Man, PAX is getting serious with the PC hardware. Boutique liquid cooling company Alphacool had a small booth at PAX surrounded by companies shilling card games and 20 sided dice. While hanging out at the booth, the number of PAX attendees mumbling “daaaamn” to themselves while gazing longingly at Alhpacool's PC rigs was a little surprising. But PC gaming is growing, so it’s great to see niche players like Alpha getting the love.

Alpha was showing off their lineup of quick connect cooling solutions as well as a new polished waterblock with some very impressive build quality. The AIO solution with the quick connects is, in many ways, the future of easy watercooling. Can’t wait to see more options with colored tubes and features from these guys.